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The good stuff takes time

By |2019-10-18T16:11:48+00:00October 18, 2019|Categories: Creativity, Everyday Communication, Writing|

Once in a great while, brilliance bursts forth in an instant. An aha! A big idea! A flash of inspiration! These rare moments are a gift. When you get one, thank the universe. Profusely. And then start adjusting your expectations—and your creative process—for next time. Because “the first time’s a charm” is not how the saying [...]

Want a positive outcome? Adopt a positive attitude.

By |2019-09-30T19:08:19+00:00September 30, 2019|Categories: Everyday Communication, Storytelling, Writing|

My husband lost his job this month. Quite unexpectedly, and effective immediately. For his employer, this was purely a business decision—a cost-cutting measure that would save the company some money by eliminating some salaries and overhead expenses. For Jim, this meant immediate change. He walked out of the office unemployed and feeling _______________. How would you [...]

Colleagues? Clients? Consumers? People!

By |2019-08-28T01:23:37+00:00August 28, 2019|Categories: Everyday Communication, Writing|

As a career-long business communicator, I’ve been challenged to refer to human beings in many ways. Whether driven by industry standards, corporate culture, or the druthers of a senior executive, most of us have adopted some peculiar labels for the people in and around our business. In some workplaces, the word employee is taboo. Instead, those on the [...]

To get more than eyeballs, make marketing a conversation

By |2019-08-02T19:22:10+00:00August 2, 2019|Categories: Storytelling, Writing|

What happens when you dare to not follow Conventional Wisdom? What does conventional wisdom even mean, and who gets to decide what is wise and what is folly? In 1958 John Kenneth Galbraith was trying to persuade the people of the U.S. that our economic model was promoting income disparity. (Yes, we knew this was a [...]

Silence isn’t golden (or, why your email is tarnishing the conversation)

By |2019-08-02T19:14:07+00:00August 1, 2019|Categories: Everyday Communication, Writing|

Dear Corporate Poet & Cutter of Crap: Last week I sent my team an email message about something important. As thorough as I tried to be, I totally expected questions and comments. So, as always, I closed the message with “please let me know if you have questions.” I meant it. I sincerely want people to [...]

Your best work is just a few paces away

By |2019-05-29T13:03:35+00:00May 29, 2019|Categories: Creativity, Writing|

“When it comes to creative work, I have a pace in mind. But lately, about the only pacing I’m doing is back and forth in my shop.” My brother Paul said this to me and our sister Norma yesterday. His comment was in the context of our “Sibling Discovery” discussion—a videoconference we’ve been holding every month for [...]

If you’re not creating, you’re not communicating.

By |2019-04-25T20:21:22+00:00April 25, 2019|Categories: Creativity, Storytelling, Writing|

I call myself The Corporate Poet and Cutter of Crap. I have tattoos and a nose ring. And I wear Wonder Woman high tops to work. Some days, I swap the high tops for more formal footwear. But the tats and piercing are permanent, and the unusual title is part of my personal brand. In spite [...]

These conflicting ideas will make you a better writer

By |2018-12-29T22:39:16+00:00December 29, 2018|Categories: Storytelling, Writing|

“Easy reading is damn hard writing.” I wish I had said that, but it was the author Nathaniel Hawthorne. Regardless of how you felt about The Scarlet Letter when you read it in high school, your grown-up self must see the wisdom in these words. If you want your message to be consumed and understood with ease, [...]

Super communicators, unite! We need to build a league!

By |2018-11-28T19:04:22+00:00November 28, 2018|Categories: Everyday Communication, Storytelling, Writing|

Congratulations! Through practice, focus, and sheer brilliance, you have developed an invaluable superpower—and a reputation for making your business look and sound amazing on the page. You are The Wordsmith, the Slide Generator, the Master Messenger. There will always be work for heroes who can convert words and images into compelling content. Your strengths are in demand, [...]

How To Not Write

By |2018-08-02T23:02:20+00:00August 2, 2018|Categories: Creativity, Writing|

1. Wake up early, before your alarm clock. Tell yourself it’s too early and go back to sleep. 2. Stretch, breathe deeply, then pick up your phone and play Candy Crush Saga for 32 minutes. Check off “meditation” in your habit tracker app because the game has become so easy for you, it’s practically like meditating. [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.