Recipe for a business statement: equal parts focus and motivation
Statements seem to be in high demand. Vision statements. Mission statements. Purpose statements. Positioning statements. So. Many. Statements. Before writing anything—a statement, a one-pager, a video script, whatever—one of the most important questions to answer is: “Who is the audience?” Who needs this message? Why do they need it? And once they’ve received it, what do [...]
