Month: April 2021

Recipe for a business statement: equal parts focus and motivation

Statements seem to be in high demand. Vision statements. Mission statements. Purpose statements. Positioning statements. So. Many. Statements. Before writing anything—a statement, a one-pager, a video script, whatever—one of the most important questions to answer is: “Who is the audience?” Who needs this message? Why do they need it? And

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Is It Stealing If……?

We once worked with a real estate agent who said to us, “buyers are liars.” She explained that we’ll tell her we absolutely need to have a two-story front porch, a finished basement, and a separate laundry room in our next house when in fact, the home we’ll end up

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