Monthly Archives: April 2021

Recipe for a business statement: equal parts focus and motivation

By |2021-12-21T17:54:09+00:00April 30, 2021|Categories: Writing|

Statements seem to be in high demand. Vision statements. Mission statements. Purpose statements. Positioning statements. So. Many. Statements. Before writing anything—a statement, a one-pager, a video script, whatever—one of the most important questions to answer is: “Who is the audience?” Who needs this message? Why do they need it? And once they’ve received it, what do [...]

Is It Stealing If……?

By |2021-04-16T12:30:02+00:00April 15, 2021|Categories: Creative Confidence, Creativity, Everyday Communication, Storytelling, Uncategorized, Writing|

We once worked with a real estate agent who said to us, "buyers are liars." She explained that we’ll tell her we absolutely need to have a two-story front porch, a finished basement, and a separate laundry room in our next house when in fact, the home we’ll end up purchasing will have none of those [...]