Author: Beth Nyland

Shall we play 20 Questions with your story?

When I was a restless kid enduring long drives in the back seat of my dad’s VW Beetle, Mom would occupy my brain with games. We did a lot of “I’m going on a trip and taking something that starts with A,” then B, and all the way to Z.

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These are a few of my favorite apps

My friend Bill was lamenting a standstill in his creative process. He’d been working on a podcast for 5 years, had 2 episodes recorded, but stalled out on editing those conversations so he could publish the thing. “Have you thrown the audio file into Descript to do the editing?” I asked. “What’s

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A new auld lang syne

As I write this, I’m on holiday break from “real” business communication. But I never take a break from sharing a monthly blog post. To have a little fun while honoring my self-imposed publishing schedule, I’m finishing 2023 with a semi-autobiographical poem inspired by a song I can’t get out

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What color is your creative zone?

Last week a client said he had just one more question before we  wrapped up a virtual consulting call. “Sure,” I said. “What is it?” “What’s with the orange wall? Is that a branding thing?” Indeed, orange has become part of my personal and professional brand. I wear a lot of

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Does this count as a story?

We tried not to talk about work. It was Saturday, for crying out loud! But over coffee this weekend, my new friend Jane and I couldn’t help ourselves. We both love what we do. And we’re still getting to know each other. So eventually our stories turned occupational. I make my living

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Metrics worth measuring for our messages and ourselves

Last week Jeff Herrington told me about a clever set of metrics he created to help businesspeople master the lessons he teaches in his writing workshops. His approach is so smart, I’ve been thinking about meaningful metrics ever since. After Jeff coaches a group to create strong, action-oriented content, the

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Your slides don’t have to suck

I hate PowerPoint. More accurately, I hate the materials so many people produce with PowerPoint. Most slide decks are dumping grounds for all that’s known on a subject. They’re encyclopedias of facts, figures, and far too much info. Newsflash: A dumping ground does not inspire understanding, belief, or collaboration. And

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Are you having fun yet?

Last week my husband took his camera on an image-seeking adventure across the plains. Since starting his full-time gig as a professional photographer earlier this year, he’s experienced a full range of highs and lows. On the best days, he’s exhilarated by the hunt for a new vista, proud of a

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Work like an artist on your business content

Earlier this month on a cold rainy Sunday, my husband and I were out “glamping.” Our RV is well-stocked with diversions to keep us occupied on just such a day. I read for awhile, took a short nap, then pulled out a bulging box of art supplies to try my

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