Learning

6 online marketing lessons from smart businesses in my small town

By |2023-04-25T22:08:57+00:00April 25, 2023|Categories: Everyday Communication, Learning, Storytelling, Visual Communication|

About a year ago, I relocated to a small Midwestern farm town called Geneseo, Illinois. It’s a picturesque little community full of Victorian-era homes and tree-lined streets. Straight out of a Hallmark movie, you know? You really should come and visit us sometime. When my husband suggested we ditch the Chicago suburbs and move to Geneseo, [...]

Don’t Get Mad. Make It Up.

By |2023-02-28T17:12:24+00:00February 28, 2023|Categories: Creative Confidence, Everyday Communication, Learning, Storytelling, Uncategorized|

It started out as a joke, a silly way for us to blow off steam. We invented something out of sheer frustration.Ever since I started teaching creative writing, students have been asking me for the magical elixir: What is the formula for writing a story?I found this exasperating and annoying.After a deep breath to calm myself, [...]

Your quest to be more creative starts here

By |2023-02-28T14:24:20+00:00February 28, 2023|Categories: Creative Confidence, Creativity, Everyday Communication, Learning, Life|

How To Be Creative is a theme that surfaces again and again when I sit down to write. Not because people flock to me asking, “Oh Beth, you creative wizard, will you please publish your wisdom?!” Nope, that’s not the spark that lights my blog-posting flame. Most of the time, my creativity-focused posts begin from a [...]

How Long Is Too Short?

By |2023-02-07T16:38:01+00:00January 30, 2023|Categories: Creative Confidence, Everyday Communication, Learning, Storytelling, Uncategorized|

When it comes to professional development, how long does a training have to be? The answer of course is, it depends. Imagine preparing to teach and standing in front of a roomful of quiet, nervous colleagues who don't know each other and aren't quite sure what to expect from this session. You didn't bring a deck [...]

How to turn “I don’t know” into a conversational advantage

By |2022-12-30T18:44:49+00:00December 30, 2022|Categories: Creative Confidence, Everyday Communication, Learning, Life|

As 2022 drew to a close, several of my friends announced that they were stepping away from social media, at least until January. To detox from the digital noise, they chose to disconnect. Stepping away can be good practice for analog conversations, too. In tense situations, sometimes the best response is no response at all. Step [...]

You’re boring. Stop that.

By |2022-08-31T02:56:37+00:00August 31, 2022|Categories: Creative Confidence, Creativity, Everyday Communication, Learning, Life|

When Jill and I started our Story Mode program, we easily landed on our motto/tagline/hashtag: Refuse To Be Boring. This phrase is our “way.” It’s our constant reminder and also an apt description of how we think, act, talk, create, work, relate. It’s how we live. We spend so much time refusing to be boring, we [...]

We’ve outlawed disclaimers. Here’s why.

By |2022-05-25T20:22:09+00:00May 25, 2022|Categories: Creative Confidence, Creativity, Everyday Communication, Learning|

When it comes to creative communication, I am not fond of rules—unless I’m breaking them. I tweak templates, bust boundaries, and write wrong. Perhaps this is why I’m self-employed; I take serious pleasure in challenging “the way we’ve always done it” and going against the grain. But in our Story Mode workshops, Jill and I enforce [...]

Persuasion: the teeter-totter of business communication

By |2021-08-31T15:33:48+00:00August 31, 2021|Categories: Creativity, Everyday Communication, Learning, Presenting, Storytelling, Visual Communication, Writing|

As a kid on the playground, one of my favorite attractions was the teeter-totter. Maybe you called it a seesaw. A teeter-totter is a dangerous apparatus, not to be shared with anyone but a friend you can trust to keep the thing in balance. I still recall the pain and humiliation of thudding to the ground [...]

Ask me another one

By |2021-02-12T17:04:21+00:00February 10, 2021|Categories: Creativity, Everyday Communication, Learning, Storytelling, Uncategorized|

I’ve been thinking about questions, mostly about asking them.  We were in Nashville two years ago for a long weekend and took Lyfts everywhere we needed to go. Every trip was $6.15, no matter how far we went. Sitting in the backseat I was relaxed and chatty, interested in what was attracting so many different people to [...]