Category: Visual Communication

These are a few of my favorite apps

My friend Bill was lamenting a standstill in his creative process. He’d been working on a podcast for 5 years, had 2 episodes recorded, but stalled out on editing those conversations so he could publish the thing. “Have you thrown the audio file into Descript to do the editing?” I asked. “What’s

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What color is your creative zone?

Last week a client said he had just one more question before we  wrapped up a virtual consulting call. “Sure,” I said. “What is it?” “What’s with the orange wall? Is that a branding thing?” Indeed, orange has become part of my personal and professional brand. I wear a lot of

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old fashioned camera

Smile! You’re on Camera

Video. When I watch myself in a video it’s sort of an out-of-body experience; is that really me on the screen? Do I look like that? Why do I keep doing that weird thing with my eyebrows? We are forever critical of ourselves and our presentation to the public. So

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Your slides don’t have to suck

I hate PowerPoint. More accurately, I hate the materials so many people produce with PowerPoint. Most slide decks are dumping grounds for all that’s known on a subject. They’re encyclopedias of facts, figures, and far too much info. Newsflash: A dumping ground does not inspire understanding, belief, or collaboration. And

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Are you having fun yet?

Last week my husband took his camera on an image-seeking adventure across the plains. Since starting his full-time gig as a professional photographer earlier this year, he’s experienced a full range of highs and lows. On the best days, he’s exhilarated by the hunt for a new vista, proud of a

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Work like an artist on your business content

Earlier this month on a cold rainy Sunday, my husband and I were out “glamping.” Our RV is well-stocked with diversions to keep us occupied on just such a day. I read for awhile, took a short nap, then pulled out a bulging box of art supplies to try my

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6 online marketing lessons from smart businesses in my small town

About a year ago, I relocated to a small Midwestern farm town called Geneseo, Illinois. It’s a picturesque little community full of Victorian-era homes and tree-lined streets. Straight out of a Hallmark movie, you know? You really should come and visit us sometime. When my husband suggested we ditch the

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Want your point to have power? Here are 7 things NOT to say.

Lucky you! You get to speak at an industry event, corporate conference, or team meeting.  No doubt, your presentation will include a set of slides. Slides are a de facto requirement for most business presentations. You gotta have ‘em, right? Incidentally, Jill and I have decided we don’t gotta have

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Smile! You’re On Camera

Video. When I watch myself in a video it’s sort of an out-of-body experience; is that really me on the screen? Do I look like that? Why do I keep doing that weird thing with my eyebrows? We are forever critical of ourselves and our presentation to the public. So

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Unspoken Loudspeakers are drowning out your message

“What you do speaks so loudly I cannot hear what you are saying.” Ralph Waldo Emerson Shhhh! I’m trying to hear you. I really am. I know you’ve put serious thought into those words you’re trying to share right now. Whether your message is written or spoken, I know you

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