Creative Toolkit

From the Customer, with Love …

What's more thrilling than a value proposition?

Here’s a speed exercise to help you craft a “value proposition.” (We kinda hate that term, but we do appreciate a good love note.)

This worksheet gives you 6 short prompts each one, set a timer for just 30 seconds. Write from the perspective of a customer who is positively in LOVE with your offering. Jot your thoughts quickly. Don’t overthink it! Just capture what comes to mind, then move on to the next prompt.

In 3 minutes, you’ll be amazed how your story of value takes shape!


From the Customer with Love