Creative Toolkit

Stairway to YES

Imagine how your conversation could go.

Using your Precision Communication skills, match your responses to the questions, comments, and objections you expect from your customer.

Not sure where to start? Look back …

  • Review your Trifecta. Your target YES is probably in the GOAL column, and you’re likely to find storytelling inspiration in the DETAILS and AHA! columns.
  • Revisit your Magic Football and the list of good questions you generated.
  • Go all the way back to the list of Dealer Differences from the very start of this program.

The Stairway to YES will help you test and organize all this information, and maybe even generate new ideas to bring to the conversation.


Stairway to YES