Creative Toolkit

To-Dos and Shoes

How well do you know your audience?

Connecting with an audience means getting to know them. You need to understand what lights them up and drags them down. What motivates them? What’s on their mind?

Before you can put yourself in their shoes, you might want to notice what kind of shoes they’re wearing!

Use this quick exercise to get in tune with what matters to your target audience.

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To-Dos and Shoes