Creative Toolkit

Conversation Trifecta

Get focused with the Conversation Trifecta.

The Conversation Trifecta is built on three questions that will help you narrow your focus to find one right story for this customer, in this situation, in this moment.

  1. The DETAILS section asks is a place for you to summarize the connections you discovered with the Magic Football. What stands out most useful, urgent, or surprising?
  2. The GOAL section is your opportunity to envision the next step your customer can take. It may be a small step (agree to a meeting) or a big one (make a substantial purchase).
  3. The AHA section invites you to help your customer make a mental connection with your idea or recommendation. It’s a great place to flex your storytelling skills.
Download:

Conversation Trifecta