Works Categories: Skill Boosters

Your Body Speaks

Presenting is a full-body sport. Think about a time when you told a story to a group of people, either at work or with friends at dinner. You probably talked with your hands, stepped to the left or right, or wiggled a bit in your chair. Your voice rose and

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Writing with White Space

The world is full of skimmers. Skimmers are those people who feel like they don’t have time to read every word. So, if they can’t glean the message from a quick scan, they will not read it at all. And if they see a dense paragraph in that email, fuhgheddaboudit.

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Writers Rooms

The best writers appreciate a good editor. And good editors know that by helping improve other people’s content, they become stronger writers themselves. https://youtu.be/t29jmD1MddI Keep an open mind You know what’s hard? Receiving a critique on content that you thought was finished. You were so proud of that work … But

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Verbs Move, Nouns Just Sit There

Every word counts. Choose the right ones. If you want someone to take action, use action verbs. Instead of talking about “connection,” ask someone to “connect.” Other action verbs: solve, purchase, sell, lead. https://youtu.be/qDEhax2tpVw Nouns describe stuff. Basically, a noun = a person, place, or thing. But things are stationary …

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The Power of 39

Take your brainstorming to the Power of 39. Whether you’re dreaming up ideas alone or with a group, push yourself to generate at least 39 ideas. https://youtu.be/qdQoQPd0n_U Put the Power of 39 to work for you! Try this: The Power of 39 could help you explore options for: Customer priorities.

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The Magic Football

So much to share. So many details. Where to start? Start by knowing your audience. Understand where your needs overlap and connect with theirs. That’s where your content needs to go. Learn how the Magic Football can help you captivate your audience. https://youtu.be/iIggh1KEUZA The first question you need to answer

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Talk-Overs (Not Just Hand-Offs)

Content creation isn’t a relay race. If you’re part of a content creation team, your process isn’t meant to be a relay race. You’re not just handing off the baton and slowing to a stop while the next person rushes on, content in hand. Instead, you are part of a

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Strong Sentences

Make every word count. That’s how you write a hard-working sentence. Since sentences are the building blocks of any message, they are a great place to focus your editing process.    Follow these tips to fine-tune your sentences: https://youtu.be/t6_aDpfONtg Try this: How can you simplify and shorten this message?  The

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Presentations are Like Real Estate

As a presenter, you’re on a mission to sell. You want to “sell” information or ideas so effectively that your audience will be eager to “buy” your message. Let’s have a look at how you can take a realtor’s advice and translate it into PowerPoint slides that “move” like a

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No One Reads

Bad news: you’re creating content for a world that doesn’t read. Good news: you can get their attention—and action—if you know your audience, focus on what matters to them, and appeal to skimmers. https://youtu.be/LpQMBzsCBzk Try this: Think about the target audience for some content you’re working on now. Picture an

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Love the Limitations

Constraints suck. Or do they?! Instead of loathing those limitations, learn to love them! Think of them as creative challenges that unlock the imagination. If you enjoy games like Wordle, then you get know that constraints can actually be fun. And as a business storyteller, you don’t just have to

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Long at First, Short at Last

The best writers are really good editors. Just like potters, good writers give themselves a lot to work with. Imagine trying to make a vase with just a thimbleful of clay. It would be one teeny, tiny vase! Now, imagine a big, unwieldy scoop of clay on the wheel and

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